Stategic Marketing Leader
01
10+ yrs in marketing strategy, fueling revenue, growth & positioning across manufacturing, transportation, logistics, supply chain, tech, CPG & energy.
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Led competitive research, market analysis, and planning to guide GTM strategies, sharpen brand positioning, and accelerate customer acquisition plus customer retention.
03
Designed full-funnel marketing journeys from awareness through advocacy, delivering 1,650% more leads and stronger sales alignment.
04
Drove 300% ROAS on national ad spend with data-driven digital advertising across SEO, paid, and social to increase reach and revenue.
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Redefined brand identity through research and focus groups, launching campaigns that doubled reach and strengthened market influence.
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Directed media strategies across PR, social, and digital, delivering scalable campaigns that drove pipeline growth and ROI.
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Generated 300% lead growth through multi-channel demand generation, aligning campaigns with sales goals to fuel revenue expansion.
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Executed GTM launches that exceeded targets by 150%, combining product positioning, channel strategy, and data-driven insights.
09
Improved CX with surveys, content strategy, and digital optimization, using full-funnel analytics to boost engagement and conversions.
Strategic Marketing Leader, Delivering Scalable Growth
Proficient at leveraging AI-driven insights, CRM, and marketing automation to analyze customer behavior, optimize campaign performance, and enhance ROI. Experienced in aligning sales and marketing to deliver scalable strategies that accelerate pipeline, strengthen brand positioning, and expand market share.
Recognized for leading cross-functional teams and agency partners while bringing a hands-on approach, able to step into any function, uncover what isn’t working, and drive practical solutions drawn from deep frontline experience.
